Boutique Digital Marketing Company in Philadelphia
When you get to the next block, Google Ads will by default have "Search Network" and "Display Network" selected. Leave those options that way if you want to at best have no idea what's happening or …
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-Or- how not to lose your shirt before you get started with your info product test campaign Disclaimer: Of course, with all settings, there are caveats and targeting options should reflect the …
For Google you have targeting options in your campaign setup and then on the keyword level - let's review: Whether you target networks (network options explained here)Only Google Search - Do …
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Are you helping people who want to "transform" in some way or solve a common problem? Google Ads are good for common problems (we all got 'em) Common problems will show significant search …
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This is the fifth post in a short series on building a minimum viable funnel to validate an info product idea. You can go back here: Shaving down your ideaDetermine the value to your ideal …
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We looked at your brain on search, now let's contrast that with what we can learn about Facebook users' brains on Facebook. I have a lot of questions about Facebook and consumer purchasing …
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-or- your brain on Google This post is essentially a cut section from another post comparing Google Ads and Facebook Ads. This was getting into the weeds when it was over there but couldn't bring …
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Some key steps: Update plugins, themes, core Wordpress to most recent versionsRemove extraneous logins from Wordpress and hosting (old developers, past employees, etc.,)Reset all passwords in …
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Google released another "broad core" algorithm update publicly this week. Not sure why that would get 2k likes. Every time Google "improves" its core algorithm, thousands of small online …
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This is the fourth post in a short series on building a minimum viable funnel to validate an info product idea. You can go back here: Shaving down your ideaDetermine the value to your ideal …
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This is the third post in a short series on building a minimum viable funnel to validate an info product idea. You can go back: Shaving down your ideaDetermine the value to your ideal …
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This is the second post in a short series on building a minimum viable funnel to validate an info product idea. The first is about shaving down your idea. Go deeper, what's the crux of the …
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This is the first post in a short series on building a minimum viable funnel to validate an info product idea One way to validate is by doing. Keep it all as simple as possible. Take a …
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Typically we pick a direction and try it. If it works, great, if not, we go back to the drawing board. In this way validating and marketing have a lot of overlap. Validation as curiosity You …
Validating a digital product idea for your list makes a lot of sense if you're going to be launching a product with your list as the key sales channel and target market. The easy way is to say, …
Yesterday we talked about Google Hummingbird - an algorithm update that evolved into "Rankbrain," a core machine learning component to how search engines interpret what users search. Ever since, …
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When I explain how SEO works for Google, I'll keep it to under 30 seconds for clients. Since I've done this, I have not put one client or prospect to sleep during a meeting. Here's what I'll say: …
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In research methods you learn about factors of good experimental and correlational research design. Experimental design 101 As a 101 refresher, experimental designs by nature less easily …
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This is part of a maybe someday series on info product validation inspired by this post by PM. First, know whether you've already decided Last night we were watching season 2 of Fleabag on …
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We spend a fair amount of time on user and market research in order to optimize decisions around marketing experiments (more commonly referred to as campaigns). Optimizing for product validation and …
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Growth KPIs are fine. But choosing growth as the goal will come at a cost to long term stability and profit. I think of Pinky from Pinky and the Brain, making big moves to take over the world that …
If we onboard a client and cannot significantly improve metrics they care about we'll lose that client. If not everyone at the client is sold on the work we're doing then it has to be even more clear …
For our tiny agency, data is our best friend and worst enemy. We’re mostly referral driven so in a sales process, I might not know a client's industry well enough to rely on instincts. The right …
As you might know, KPIs are metrics that help determine how well we're doing in accomplishing business objectives. Good KPIs predict the future and tell the story of where we are versus where we want …
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I've been slipping a little bit on the daily writing. The problem (I think) is my instinct is to try to look good. This gets exacerbated when when I get or lose some momentum. Needed to call myself …
Updated: May 28, 2019 I can think of a few and they fall into these categories of anything: that locks you into an ongoing agreement arbitrarilywhen you couldn't really afford itthat afterward …
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There's a tension between doing effective (but tactical) things with your content and playing the long game of developing you E-A-T (expertise, authority, trust). Mark Schaeffer wrote that over …
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Picking a format I know format matters in terms of perceived value so I think I will have a combination of video (with audio/transcripts) and pdf worksheets. I'm worried about losing steam (a …
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Understanding search intent Let’s just look at search from a purely psychographic standpoint. In this exercise, we’re only concerned about the what and why of people’s mindsets as buyers or …
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Thoughts on how bloggers SEOing their posts came to be a thing and why it's so hard for them. A completely biased and incomplete history of keywords -or- "When keywords ruled" Until about …
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In jiujitsu, as you move up the belts the things you focus on change but they also don't, or so I'm told. I'm just a month in and wear a newly bright white gi (pronounced gē with a hard "g") and …
Interrupting the blog post series on optimizing your blog for users and search engines alike for a quick post on content formats. Make it about the user Let's think again about the users under …
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I have been rambling about blog organization forever now. If you've been putting up with that, thank you. This post focusing on usability and the next focusing on search, I think, will really make it …
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In the blog problem, I wrote: The default organization is posts being archived by date. This leaves more posts siloed with each passing day in your growing library of content. When this …
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A traditional content audit requires inventorying every piece of content on your site. With two minutes spent on each posts at 1000 posts, you'd be looking at a week of non-stop work, just to get to …
Are you familiar with the curse of knowledge concept? I (maybe wrongly) assume you are. [It] occurs when an individual, communicating with other individuals, unknowingly assumes that the …
To recap, "The blog problem" is inherent to active blogs. With every post, all the posts before it get pushed further down into the ether. Even with some tastefully placed categories, the newer …
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or why most blogs are a hot mess By the early 2000s a series of free hosted blogging platforms brought blogging mainstream. People start chronicling experiences, thoughts, learning, etc., …
If you use a fair amount of organizational taxonomies like tags or categories, you’re likely on a CMS that dynamically generates pages for those taxonomies. If not, skip to the next section. If so, …
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You can’t “open the floodgates to profitable organic traffic.” That’s not a real thing. UNLESS your site is being totally bogged down with issues. If you have issues, rectifying them can give you …
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