data-driven content strategy
for expert websites
be visible · know your audience · lead your industry
Philly based boutique digital marketing firm
We (Ann and Jim) started Inbound Found in 2014 and we’ve done marketing and design work for clients from mom and pops to billion dollar brands.
Now we help you turn your content-heavy website into your most valuable marketing asset, by making your content and offers easier for your users (and search engines) to find.
is tailored for results
On-site Search Engine
Often an afterthought, SEO as content organization, information architecture, and internal linking strategy is likely the biggest traffic growth lever you could pull.
Make your website a core marketing engine for your business. We consolidate your existing content, map your website users’ journeys to relevant topics so they can find the right solutions at the right time.
See and prioritize opportunities to improve content and website marketing performance. We map your existing content and user related data into a graph database and enrich with NLP, graph algorithms and new data for useful insights.
Be more visible.
Know your audience.
Lead your industry
The steps to maximizing your website’s impact are simple.
Get a Content Audit
- Understand the patterns and structure of your expert content and improve taxonomies
- Identify content features that indicate opportunity, create opportunity scores
- Know exactly what you should do with each piece of content
Craft a content plan
- Layer in relevant external data for content decision and improvement processes
- Create a series of taxonomy and IA diagrams, website wireframes to communicate how content will be leveraged dynamically
- Roadmap better support for customer experience and user journeys with your site structure, pages and offerings
Execute your new playbook
- Iterate through improving existing content and website structure
- Put longer term processes in place to transform your approach from content creation to content optimization and ultimately, performance
- Watch your relevance, traffic and conversions increase, all the while delighting your stakeholders and users
get daily emails
Change the way you think about marketing your expertise.
Jim/IF is one of the rare designers that designs and executes not just what you want, but what you actually need. His expertise in systems, design thinking, and user experience helped us understand what our customers wanted, and helped us deliver results in record time.
Thank you so much for bringing VSM (kicking and screaming) into the 21st Century… you effected quite a rescue. I am continually impressed by your good marketing instincts.
Steve & Martha SmithVideosmith
Jim and Ann are our foundation. Together, we cover all the bases needed to be successful in digital marketing today. They’re the people we trust and huddle with before we launch a client into the digital universe. It’s not enough to tell an exciting story or have a great product. Their seo + data driven plans guide us as we write and develop our client copy and creative.
Inbound Found has been a lifeline for our business during our most challenging year to date… responsive, efficient and so skilled at what they do!
Callie & Hagana KimTuck Online
I’d be the first to admit that SEO had been a longtime weakness for me. I’ve taken classes on Google Search, read the blog posts, and followed the tweets from Matt Cutts. Still, I didn’t have much traffic, even though I thought I was doing the right things. Working with Jim has showed me what to do reliably increase my search traffic, but also how to get traffic that really matters to me and my business. I produce a ton of traffic, and now more of it is ranking, and I’ve 10x’ed my traffic since starting my work with Jim. Finally SEO feels like it’s becoming a flywheel.
Liston WitherallServe Don’t Sell
Wow! Thanks guys. Great job. Daily leads and our buyer agent just closed one. Already a nice return.