This is the second post in a short series on building a minimum viable funnel to validate an info product idea. The first is about shaving down your idea.
Go deeper, what’s the crux of the issue?
Thinking about it more, the deeper problem is that you see too many Realtors having trouble developing rapport and trust and meeting their prospects where they are.
All too often a Realtor will show someone “100 houses,” project their own personal preferences or buying criteria, not be able to communicate the value in terms that resonate with the client, let an ideal home fall through the cracks because the client doesn’t realize it was perfect until its too late.
Determine the potential financial value
If a buyer agent selling 15 homes a year has to show an extra 10 properties per buyer to close and loses five sales a year due to their inability to close, you can run those numbers.
In a nice town, the median home value is $350k. The average commission is half of 5%. At 15 homes a year, our target agent is generating about $131k in commissions. If they are missing out on five additional sales due to the excess time spent with buyers and lost sales, about $44k in commission value per year, or over half a million over a ten year period with a very conservative return on investment.
Determine the potential emotional value
No one wants to be bad at their job. No one wants to not know what to say when a client asks a question, or say the wrong thing, or handle a situation the wrong way.
How much is it worth it for someone who needs to handle objections almost daily to be able to do that confidently and in an optimal way?
This is part of a short series of validating an info product funnel:
- Roughing out a plan for your unique idea
- Determine the value to your ideal prospect
- Brainstorm constraints for content format of a good enough version
- Choosing a channel and ad budget
- Facebook Ads vs Google Ads (Pros/cons)
- Running ad campaign projections
- Determining whether your MVIPF was viable