a tiny but mighty
website content strategy duo
based in philly
About Inbound Found
We’re a boutique digital marketing duo based in Philly. Established circa 2014, we’ve worked with in-house marketing and dev teams in a range of industries to execute website traffic strategies that users and search engines alike love.
Ann was kind of enough to marry me (Jim) in the summer of 2018, so we’re also partners in life (heart emoji).
Who we serve
We work with audience-first businesses built on original content. If you sell your expertise online in the form products, services, or paid content (training, membership, info products), we are focused on serving you. Categorically, this looks like:
Consulting & Advisory Service Providers
Well established advisory firms seeking higher returns on their existing online presence, content marketing, and inbound efforts. You make decisions with your gut alone, data is not a factor. Despite working with consultants or small agencies in that past, you are having trouble getting to that next level of website growth.
Subject matter experts with piles of content, a loyal following (email list, social, etc.,) looking to go from personal brand to authoritative resource in a space.
Coaching and training organizations built on original intellectual property looking to serve new markets. You have a stable brand, original research, a deep bench of certified trainers, but have plateaued in growth. You want your website to drive more business.
If you can figure out a more succinct and clear way to say all that, Jim will buy you a cheesesteak the next time you’re in Philly.
What makes us different?
End the guesswork & focus on the best opportunities
You have more data than you think. It just needs to be processed, combined, enriched, and analyzed.
>> Learn about connected data for decision making
Deeply understand what your audience wants
Think you know your audience? We mix quantitative analysis and qualitative research to determine what you should be selling, uncover audience insights and find your new best market fits.
Make your website a trusted library for your audience
People are in constant pursuit of progress on what matters to them. We turn your website into a map of well worn paths of market needs to your expert solutions.
Why content strategy for experts?
The web is full of bad advice and undeserving content.
Subject matter experts that have dedicated their lives to a specific aspect of human development are, by definition, on the cutting edge of positively influencing people.
Given that, you should be able to get valuable solutions in front of those that need it most and make (very) good money in the process so you can further fund that mission.
We have good chops. As recovering generalists, we have done a lot of different things for clients in an array of sizes from small ($1 to $3 million in revenue) mom and pops, midsize ($3 to $30 million) orgs, and large (billions in revenue) corporations in a variety of industries: education, real estate, insurance, design, fitness, DTC ecommerce, B2B tech services, SaaS, B2B equipment, membership/community, online publications.
For the past two years we have been focused on developing highly effective processes for getting expert content to better work for brands in the $1m to $10m range.