From design to execution,
we want the web to work for you.
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Organic & Local
Search Engine Optimization (SEO) is the intentional process of improving your web presence for search engine visibility and the resulting traffic it brings. It requires technical and analytical work to review and improve your website across a host of quality indicators on and related to your site.
We're here to help businesses establish and maintain a profitable web presence. We look at your strengths, weaknesses, opportunities and threats in the context of your online competition, big or small. We create and execute a plan to improve the most important factors search engines consider when ranking your site in the results pages.
For local businesses, it can be timely and expensive to build a profitable web presence. Over time, you may have been edged out by Google and Bing. This leads to a loss of traffic, leads, and income.
Locally, we create a hyper-targeted strategy leveraging your networks. We'll work with you to earn visibility and respect on the web, so potential customers can easily find your business online when searching across different devices. We'll also help you rank for keywords that are important to your bottom line.
Our Local SEO strategy focuses on improving your local pack visibility, by creating and optimizing your NAP (name, address, phone number) information on your site and across the web.
Customized Paid Search campaigns are one way companies are able to determine cost per acquisition across key focus areas of their business, and the feasibility of a sustainable lead source. Paid Search campaigns are also a way that your business can appear at the top of the search results for a targeted keyword search.
We specialize in running paid search campaigns based on our clients' goals, and extensive keyword research. We carefully manage, modify, and report on your Paid Search campaigns, making sure to track results accurately and efficiently. We figure out your targets for a Paid Search campaign and then we hit that target.
Display & Retargeting
Display Ad campaigns rely on unique elements like images and banners to get your message across. Placed on the Google Display Network, display ads are placed on websites that are relevant to what you're selling, and shown to those most likely to be interested in your business. We manage your budget, campaigns, and carefully track your results along the way.
Retargeting keeps track of people who have visited your site, but did not convert to buying your goods or services. Retargeting these potential customers on other sites keeps your brand in mind, and increases the chance that potential customers will convert to a sale later on. With the right strategy, this is an extremely effective way of advertising online.
Our in-depth analysis of your site and rankings helps tell the story of why your leads aren't converting. We can tell what pages people are visiting and how long they are staying on your page. If your bounce rate is high, we can often figure out how to optimize that page to increase conversions. Where are your calls to actions on the page? Details like user experience on your website can make a big difference in improving conversions on your site. We help your business establish and track metrics.
Design & Development
WordPress is a free, open-source content management system used to build websites. We're WordPress software experts, and can create custom themes, plug-ins, and page templates. We build websites with our clients in mind, and make system improvements so that the backend is user friendly, and you or your staff can easily make your own updates. Of course, we're always here for technical support if you need us.
HTML 5 and CSS are the core languages used in developing functional, optimized, and beautiful websites. Along with making your website look good, we know how to use these languages to make your site mobile responsive and cross-browser compatible. We can also convert PSD to HTML with fluidity and accuracy, so your design looks the same on the web as it did on paper.
We work in various types of web animation, from GSAP to CSS3 to JS/jQuery. We're using GSAP more and more, as we've found it performs best across browsers and devices. Check out our homepage to see an example of a site animated with GSAP.
We have the ability to develop the graphic elements you need for your site. Logo work, website design, and icon design are all in our wheelhouse. To see some examples of this work, click here.
Inbound & Strategy
We sit down with you to put together a comprehensive content strategy that involves defining your goals, churning out quality content, and drawing people to your site. Whether it's a blog post, a more in-depth publication, or a "Best Of" guide, we'll take care of the creation, publication, and outreach of usable, interesting, good-looking content.
Link Building is a large part of the algorithm that determines where you rank on the web. Search engines are able to analyze your site's popularity and trust through the sites that link to yours. Our link building strategy looks at competitor link profiles, as well as other market profiles to determine what high authority links we'll target. Next, we'll establish how we're going to get those links, whether it's through direct outreach, content strategy, or web assets, all the while building both authority and trustworthy links.
Creating beautiful, link-worthy online web assets are becoming a more influential way to gain traffic and visibility to your site and, more importantly, to your brand. Best part? You own whatever we collaborate on, and can leverage that as part of your arsenal of online resources for years to come.
We use the resources around us to create content assets, web assets, detailed reports and analytics. A lot of these are in the form of online tools and libraries, but we've been known to spend a few days at a local library as well. If it's research for a project we're working on, we'll spend our time where it counts - reading white papers, books, and online tools to create stuff that matters. content assets, white papers, analytics, reports, library resources, information resources. We help you business establish metrics and track them accurately.