Boutique Digital Marketing Company in Philadelphia
In the blog problem, I wrote: The default organization is posts being archived by date. This leaves more posts siloed with each passing day in your growing library of content. When this …
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A traditional content audit requires inventorying every piece of content on your site. With two minutes spent on each posts at 1000 posts, you'd be looking at a week of non-stop work, just to get to …
Are you familiar with the curse of knowledge concept? I (maybe wrongly) assume you are. [It] occurs when an individual, communicating with other individuals, unknowingly assumes that the …
To recap, "The blog problem" is inherent to active blogs. With every post, all the posts before it get pushed further down into the ether. Even with some tastefully placed categories, the newer …
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or why most blogs are a hot mess By the early 2000s a series of free hosted blogging platforms brought blogging mainstream. People start chronicling experiences, thoughts, learning, etc., …
If you use a fair amount of organizational taxonomies like tags or categories, you’re likely on a CMS that dynamically generates pages for those taxonomies. If not, skip to the next section. If so, …
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You can’t “open the floodgates to profitable organic traffic.” That’s not a real thing. UNLESS your site is being totally bogged down with issues. If you have issues, rectifying them can give you …
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Guess how many times "how to organize a blog" gets searched in Google? Yeah, none. Categories vs tags type queries do a little better but users are talking about Wordpress and Squarespace so I …
“I just went to this really well organized and easy to navigate blog. You should totally check it out,” said no one ever. Once you get to about 500 posts, content organization starts to become a …
I haven’t read Hemingway’s The Sun Also Rises. But this quote is fun: “How did you go bankrupt?"“Two ways. Gradually, then suddenly.” An army of people came before you. Most reach a measure of …
This is the third part of a tiny guide designed to help you sell a product core to your body of work to new subscribers by email. You can read the first part here and second part …
Continue Reading about A Simple 5 Step Email Funnel Outline for New Subscribers [part 3] →
This is the second part of a tiny guide designed to help you sell a product core to your body of work to new subscribers by email. You can read the first part here. Most of your subscribers …
Continue Reading about A Simple 5 Step Email Funnel for New Subscribers [part 2] →
Before we get into customer journey maps, let's look at a short and simple sales email sequence. This tiny guide was designed to help you promote info products under $100 core to your body of work. …
Continue Reading about A Simple 5 Step Email Funnel for New Subscribers [part 1] →
We talked about the common types of segments but not the most consistently effective approaches you can start using today. The goal of segmentation is enabling personalization. The end goal of …
spoiler: you have about 30 days Have you heard this? In sales the odds of converting an inbound lead drop 95% if you wait more than an hour to call them. A ton of research has been done on …
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It’d be weird if you went to a cocktail party and then proceeded to have the exact same conversation with everyone, whether you had met them before or not. But that’s what you’re doing with …
The end goals of segmentation is personalization. The idea is that you can better communicate with and serve people based on treating them like, you know, people. Some common categories of …
A costly mistake The number one mistake I see with clients growing their lists that can never be undone is having tens of thousands of subscribers they never segmented. In fact, with just a few …
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First step with this issue or related issues is to check your error logs via FTP or SHH. For me checking the error log showed this: Let's break down the structure of the error: Date - self …
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The goal of this post is to index warnings and how to troubleshoot them, some example solutions so we don't have to scour threads for answers. Let's see how we do! What call_user_func_array(), …
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Let's say you want to add content to your navigation without prepending it or appending it to the end (which is much easier). In trying to build a mega menu that relies on a widget area and hooks in …
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Last updated: June 7, 2018 Updated: March 4, 2018 Updated: November 19, 2017 Published: November 2, 2017 Unsplash Unsplash is our top go to - decent tags so what you want is reasonably searchable as …
There are various tools for checking that your website is secure. These tools are great as a starting point but aren't fully bulletproof so the below is a good workflow if you fixed all instances …
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Hey Maneesh! I really appreciate you taking the time to respond to me on twitter and express interest in learning more about what we can do to help Pavlok grow. You're probably wondering who we are …
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There are a few reasons this will happen: 1. There is a taxonomies order, or drag and drop re-order plugin overriding it. 2. You're calling it "orderby" when it should be "order". See codex …
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Answer Summary Output Woocommerce Brands field in a custom Woocommerce loop: $args = array('post_type'=>'product','product_cat'=>'cameras'); $loop = new WP_Query( $args ); while …
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When you're given the embed code for Typekit and you're using Wordpress, you have a couple options for how to add it to your site:Devin's code snippetUse a pluginUse a head tag hookMy code snippet …
A common problem wordpress developers run into when registering new custom post types (CPTs) is having incorrect arguments, that generate slugs, or public single instances of the post type, and then …
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Or How to Stalk People A Useful Mindset When Looking for Contact Info most email addresses are real, with owners that have names, phones, and physical addresses even incorrect email …
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There are several ways to add an Admin role to your businesses' social media accounts. In this post, we will give clear instructions on how to add Admin roles for different social accounts: Jump to …
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Option 1: Rely on Dashicon Icon Library used in Wordpress DashboardYou can peruse the plethora of options here. Once you've found an icon you like, simply set the 'menu_icon' to the class associated …
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If you're using Wordpress and Genesis to create a company website, you or the client will likely need a way for team members to be added, removed, and easily organized from the dashboard. Because …
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Login to your google account at https://accounts.google.com Once logged in, go to https://myaccount.google.com/ Scroll down to Account Tools and select Download Data from the list That should take …
Option 1: Embed gists (uses Github.com hosted code snippets) Pros: Simple way to add code once set up if you have a github account Cons: Theme customization or custom plugin required, Github …
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This is a basic site review requested for Homejab Mortgages. To get your free site review, feel free to contact me here. First Impression It looks like the first "get a quote" call to action, the …
Dynamic Tweets Dynamic tweets allows you to send up to 20 scheduled tweets per day for free. If you're looking to keep it simple with only tweet scheduling and you're just getting started, I'd play …
All-in-one online real estate marketing systems are incredibly limiting, preventing the growth of your web presence. If you asked your current vendor for an example of a client who ranks well in …
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Psychologists offered children the choice between a small reward (one marshmallow) or two small rewards after a period of time. The children who could wait tended to have higher income later in life. …
