You can’t “open the floodgates to profitable organic traffic.” That’s not a real thing.
UNLESS your site is being totally bogged down with issues. If you have issues, rectifying them can give you a nice hockey stick shaped traffic graph.
No one wants to get a site audit, organize a blog, prune content, fix issues. But that’s why these things are opportunities. Most sites have issues because no one cares about them, including your competitors.
How do you know if your site is bogged down with issues?
This handy list of things means your site is more likely to have big issues hurting traffic. If any of this fits, you might majorly benefit from some housecleaning:
technical issues symptoms
- your site is on WordPress and you never “configured” anything with the word robots in it
- your site has a lot of images but you’ve never done image compression
- your typical page template has more than 100 links (think all your navigation items in header, footer, sidebar added up)
- you have 100+ comments on a lot of posts
- you use plugins or addons that generate “content types,” like events, reviews, courses,and you have a lot of that type of content
content issue symptoms
- your site has hundreds to thousands of articles and you use lot of tags and/or categories
- your site has hundreds to thousands of articles and you’ve done little to no organization
- 90% of your search traffic comes from less than 10% of your posts
So you probably have some issues, now what?
For the technical issues, it’s well worth hiring someone to fix everything. There’s no need to become a mechanic if you have an issue with your car.
If you’re unsure, feel free to reach out with a suspected issue and I’d be happy to check it for you.
For content issues, I will be working on simple decision trees addressing some of the more common and important issues.
As they’re added, you’ll be able to see them linked on this page in the symptoms bullets.
Next, we’ll talk about key things you can do to get your existing library of content more organic traffic.