Boutique Digital Marketing Company in Philadelphia
I've come across some interesting (to me) patterns in what I write about, prompting me to note holes in my thinking I have to fill in, holes in my writing where I have done the thinking but didn't …
Continue Reading about more patterns found organizing my content →
Streaks are powerful until they are fragile You ever do something for x days in a row and feel really good that you were able to pick up the streak? Like the streak was the momentum. And then …
In organizing my own content, I'm working from the start and the end chronologically and making my way toward the middle. In starting with early posts and working forward, I can move quickly and …
Continue Reading about A draft of my content organized and some thoughts there →
I've often given the advice that you shouldn't have multiple websites. The exception: when you should have separate websites When does this advice that you should always have one site, and …
I got business and life coaches to fill out about 100 surveys and interviewed some of the higher income ones. At the time, I was interested in possibly working with coaches and also using talking to …
Continue Reading about Lessons from research, picking a bad? fit target market →
No matter how little or poorly you've organized your content, your database stores those posts in chronological order - often with a last updated field. In info architecture theory, they often talk …
Continue Reading about Time scent: a content organization weapon →
Last week I wrote about a content feature first approach to organizing content. Below is a list of things you might not have thought about that can help isolate key features for easier analysis. I …
Continue Reading about Features at your disposal for analyzing your content →
We discussed some tips for how to tag your content. But once that is done, or if you've tagged as you've gone along, what's next? Once you've gone through your tags you should have a good sense of …
I'm understanding the position experts with lots of yet-to-be organized content are in. I have about 200 posts and here's what I'm learning doing this for Content Audience. Originally, I thought, …
Continue Reading about Using tags to organize your content →
Disclaimer: This article is designed for our clients to understand the two hosting solutions we provide, it is not a product comparison guide. TL;DR (Short version) WPEngine vs Digital Ocean …
Continue Reading about WordPress hosting options for our clients →
How to generate a list of your published Wordpress posts by word count in SQL (PHPMyAdmin) So to get started, you will just need to drag-n-drop the How-to Schema block in the Gutenberg editor. The …
Continue Reading about Get a list of published posts by word count in WordPress database →
Say you want to organize a body of content. You don't know where to start, it's a tall order, you have a fair amount of it, and other things like traffic/user data, Google updates, and campaigns, …
Continue Reading about Content feature first approach to analyzing content →
You have a few options here: Table Of ContentsOption 1: Use a word count Wordpress plugin and copy/paste the posts list into a spreadsheetOption 2: Crawl a list of your posts with Screaming Frog …
Continue Reading about Get a list of posts with word counts into a spreadsheet →
How to share a Pinterest Board 1. Go to the pinboard page and click the "+" symbol under the name of the board. 2. a If the board is public, and you just want to share the link, you can just …
Continue Reading about How to share creative assets online →
This guide is for logging into a platform and scraping the data you want from it. The use case we are following is logging into my email software (ConvertKit) and scraping the engagement data from …
Continue Reading about Crawl and scrape sites that require your login →
Most experts seem to think getting meaningful traffic on their website content is out of reach. The returns of claps and views on Medium, or dopamine hits of likes and retweets on social are …
Continue Reading about Why you can’t get your expert content to perform →
▼ Skip Down to the Mega List of Twitter Topics Twitter launched "Topics" in November 2019 in response to a user issue they uncovered: that people used Twitter to explore discussions and news …
This is the rough template I share with clients. Feel free to use in your own workflow, but please note these instructions ask for higher levels of permissions than you might need to provide to your …
Continue Reading about How to share website related credentials →
Fictitious Joe's birthday is July 3, 1980. He also really likes Jimi Hendrix. This information alone is worthless. But if Joe is your brother (if you're a Person entity related to him), that …
We've been talking about characteristics of network influence for content amplification (popularity vs betweenness). In a perfect world, your content strategy would be inextricably linked to your …
Continue Reading about Surfacing opportunities in your network for content amplification →
The key advantage a smaller player in a market has is in choosing how you spend your energy to develop a solution for a market. Larger organizations will do lots of market research, then ignore it. …
Continue Reading about Validate a new business direction with warm email outreach →
-or- Two types of network influence – Part 2 "Who can change my life today?" When I was 19, my dad took me to a Howard Brinton StarPower real estate conference in San Francisco. It was 2004 and …
Continue Reading about Invisible bridge trolls can change your life →
You can clearly see the different modes of influence by looking at network topology. In network science, it's called centrality. The idea is that central nodes in a network are the most …
Continue Reading about Two types of network influence – part 1 →
Story 1: A leadership coach sits next to an executive at a seminar where they exchange business cards. Three years later, it turns out the exec, who now works at a $100b+ annual revenue corp, has …
Our family got a cordless phone when I was in 5th or 6th grade. I went to an all-boys school so it was one of the only ways to communicate with the girls from our sister school. A few of them would …
The value in being a personal brand is the personal part. The part where you get to be authentic, draw others to you with that, connect meaningfully with your audience, strengthen affinity, lead by …
My latest thinking on personal brands is that the world is being split between large corporations and individuals, that the strengths we have being real people are the only meaningful advantages we …
Continue Reading about thoughts on race, what’s happening, what can i do →
I woke up a little panicked Thursday last week. I had turned 35 on Wednesday (hb 2 me) and my first thought was that I hadn't written a post in a week. For me, this is the only daily work …
Continue Reading about Wrong questions lead to wrong answers →
Install the Scraper Chrome Extension Create a spreadsheet with two tabs First tab has two parts: 1/ a list of keywords to brainstorm: Combinations to checkhealthcare …
I bit the bullet and posted a long case study around a low traffic site we worked on where traffic (for a very low traffic site) had increased about 4x. There are a lot of tips and takeaways for …
The case is for an interior design ecommerce site with three phases of work, with each seeing a significant corresponding lift. And it's almost all relevant to experts serving audiences with …
Continue Reading about 2x search traffic with content organization →
COVID related brain dump here. You've been warned. With the market I picked, experts serving audiences, I like to think it's not (all) about the money. But the money matters. Stability matters, a …
Personal infrastructure is just what it sounds like: "...the fundamental tools, services and systems serving an individual... necessary for that individual's function (Wikipedia). There are easy …
The difference in search visibility between personal brand and corporate brand websites boggles my mind. As individuals we have so many advantages. It is much easier to build a twitter …
Have you ever walked through an Ikea? Maybe a bad analogy because while we all love Ikea, we all hate the intentionally shitty wayfinding maze that Ikea experience is. I'm creating a content …
Continue Reading about From user journey to content organization →
I was on a group call organized by Philip Morgan run by Brad Farriss around how he developed a self-diagnostic tool profiling the types of firms he works with based on business maturity. Brad's …
Continue Reading about The audience-problem expert-solution divide →
-or- how not to get massive traffic and what to do instead The idea that SEO is something you can "fix" is a bit of a myth. I describe the three types of SEO work and a brief exercise you can do …
I've been working through the content audit and related recommendations service I'm launching. While it's intended to be completely custom and unstructured, here's what I am thinking as an optional …
Continue Reading about What ongoing insights could look like →
I’m designing a service based on ongoing SEO content strategy recommendations. For beta sites, it will be grandfathered in at $500/month. If interested, hit reply and let’s chat. We use models as …
Continue Reading about There is no top or bottom of funnel content →
This is a nice peek into how powerful graphs are for site audits and how these capabilities are coming along for those interested in content audit + ongoing recommendations service. I'm chipping …
Continue Reading about Website audit with ScreamingFrog crawl data and Neo4j →
