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I was going to write about a top tier SEO agency botching their own site migration after being acquired by Perficient. I was very excited to point out their fancy suit with the fly down. And then …
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I've come across some interesting (to me) patterns in what I write about, prompting me to note holes in my thinking I have to fill in, holes in my writing where I have done the thinking but didn't …
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Streaks are powerful until they are fragile You ever do something for x days in a row and feel really good that you were able to pick up the streak? Like the streak was the momentum. And then …
In organizing my own content, I'm working from the start and the end chronologically and making my way toward the middle. In starting with early posts and working forward, I can move quickly and …
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I've often given the advice that you shouldn't have multiple websites. The exception: when you should have separate websites When does this advice that you should always have one site, and …
I got business and life coaches to fill out about 100 surveys and interviewed some of the higher income ones. At the time, I was interested in possibly working with coaches and also using talking to …
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No matter how little or poorly you've organized your content, your database stores those posts in chronological order - often with a last updated field. In info architecture theory, they often talk …
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Last week I wrote about a content feature first approach to organizing content. Below is a list of things you might not have thought about that can help isolate key features for easier analysis. I …
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We discussed some tips for how to tag your content. But once that is done, or if you've tagged as you've gone along, what's next? Once you've gone through your tags you should have a good sense of …
I'm understanding the position experts with lots of yet-to-be organized content are in. I have about 200 posts and here's what I'm learning doing this for Content Audience. Originally, I thought, …
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Disclaimer: This article is designed for our clients to understand the two hosting solutions we provide, it is not a product comparison guide. TL;DR (Short version) WPEngine vs Digital Ocean …
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How to generate a list of your published Wordpress posts by word count in SQL (PHPMyAdmin) So to get started, you will just need to drag-n-drop the How-to Schema block in the Gutenberg editor. The …
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Say you want to organize a body of content. You don't know where to start, it's a tall order, you have a fair amount of it, and other things like traffic/user data, Google updates, and campaigns, …
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You have a few options here: Table Of ContentsOption 1: Use a word count Wordpress plugin and copy/paste the posts list into a spreadsheetOption 2: Crawl a list of your posts with Screaming Frog …
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How to share a Pinterest Board 1. Go to the pinboard page and click the "+" symbol under the name of the board. 2. a If the board is public, and you just want to share the link, you can just …
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This guide is for logging into a platform and scraping the data you want from it. The use case we are following is logging into my email software (ConvertKit) and scraping the engagement data from …
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Most experts seem to think getting meaningful traffic on their website content is out of reach. The returns of claps and views on Medium, or dopamine hits of likes and retweets on social are …
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▼ Skip Down to the Mega List of Twitter Topics Twitter launched "Topics" in November 2019 in response to a user issue they uncovered: that people used Twitter to explore discussions and news …
This is the rough template I share with clients. Feel free to use in your own workflow, but please note these instructions ask for higher levels of permissions than you might need to provide to your …
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Fictitious Joe's birthday is July 3, 1980. He also really likes Jimi Hendrix. This information alone is worthless. But if Joe is your brother (if you're a Person entity related to him), that …
We've been talking about characteristics of network influence for content amplification (popularity vs betweenness). In a perfect world, your content strategy would be inextricably linked to your …
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The key advantage a smaller player in a market has is in choosing how you spend your energy to develop a solution for a market. Larger organizations will do lots of market research, then ignore it. …
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-or- Two types of network influence – Part 2 "Who can change my life today?" When I was 19, my dad took me to a Howard Brinton StarPower real estate conference in San Francisco. It was 2004 and …
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You can clearly see the different modes of influence by looking at network topology. In network science, it's called centrality. The idea is that central nodes in a network are the most …
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Story 1: A leadership coach sits next to an executive at a seminar where they exchange business cards. Three years later, it turns out the exec, who now works at a $100b+ annual revenue corp, has …
Our family got a cordless phone when I was in 5th or 6th grade. I went to an all-boys school so it was one of the only ways to communicate with the girls from our sister school. A few of them would …
The value in being a personal brand is the personal part. The part where you get to be authentic, draw others to you with that, connect meaningfully with your audience, strengthen affinity, lead by …
My latest thinking on personal brands is that the world is being split between large corporations and individuals, that the strengths we have being real people are the only meaningful advantages we …
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I woke up a little panicked Thursday last week. I had turned 35 on Wednesday (hb 2 me) and my first thought was that I hadn't written a post in a week. For me, this is the only daily work …
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Install the Scraper Chrome Extension Create a spreadsheet with two tabs First tab has two parts: 1/ a list of keywords to brainstorm: Combinations to checkhealthcare …
I bit the bullet and posted a long case study around a low traffic site we worked on where traffic (for a very low traffic site) had increased about 4x. There are a lot of tips and takeaways for …
The case is for an interior design ecommerce site with three phases of work, with each seeing a significant corresponding lift. And it's almost all relevant to experts serving audiences with …
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COVID related brain dump here. You've been warned. With the market I picked, experts serving audiences, I like to think it's not (all) about the money. But the money matters. Stability matters, a …
Personal infrastructure is just what it sounds like: "...the fundamental tools, services and systems serving an individual... necessary for that individual's function (Wikipedia). There are easy …
The difference in search visibility between personal brand and corporate brand websites boggles my mind. As individuals we have so many advantages. It is much easier to build a twitter …
Have you ever walked through an Ikea? Maybe a bad analogy because while we all love Ikea, we all hate the intentionally shitty wayfinding maze that Ikea experience is. I'm creating a content …
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I was on a group call organized by Philip Morgan run by Brad Farriss around how he developed a self-diagnostic tool profiling the types of firms he works with based on business maturity. Brad's …
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-or- how not to get massive traffic and what to do instead The idea that SEO is something you can "fix" is a bit of a myth. I describe the three types of SEO work and a brief exercise you can do …
I've been working through the content audit and related recommendations service I'm launching. While it's intended to be completely custom and unstructured, here's what I am thinking as an optional …
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I’m designing a service based on ongoing SEO content strategy recommendations. For beta sites, it will be grandfathered in at $500/month. If interested, hit reply and let’s chat. We use models as …
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