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A lot of the time poor validation (or inability to validate) is just a matter of focusing the messaging around the value or outcome instead of the process. When you're really product-centric, its …
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Let's say you have an info product idea. When do you really have to validate it? What aspects do you have to validate? Validating for a list vs a market If you have a list and your idea is …
When you get to the next block, Google Ads will by default have "Search Network" and "Display Network" selected. Leave those options that way if you want to at best have no idea what's happening or …
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-Or- how not to lose your shirt before you get started with your info product test campaign Disclaimer: Of course, with all settings, there are caveats and targeting options should reflect the …
Are you helping people who want to "transform" in some way or solve a common problem? Google Ads are good for common problems (we all got 'em) Common problems will show significant search …
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This is the fifth post in a short series on building a minimum viable funnel to validate an info product idea. You can go back here: Shaving down your ideaDetermine the value to your ideal …
Continue Reading about Facebook Ads vs Google Ads for Info Products →
