The more (unorganized) content an expert's website has, the less search traffic it is likely to get. Unorganized content leads to inefficiency surfacing content for users on your site as well as …
Content audit as couples therapy
There's a documentary series called Couples Therapy on Showtime that is worth watching. It follows a handful of couples over 12 weekly sessions with a therapist, Dr. Orna Guralnik, and highlights the …
Content audits for experts
Content audits are traditionally in service of one dimension or heavily skewed toward it (typically search, information architecture, content marketing, user experience, conversion rate …
How audience-based businesses might handle initial success
I'm bought in on the idea that getting to a point of consistency in doing a few important things well gets you to a measure of success. And as I slack on the daily publishing habit I know it's …
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trust as being pervasively consistent
A lot of the algorithms used on graphs in network science are really just aimed to model, summarize, measure, and interpret reality at scale with available data in a way that's useful. When we …
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Three levels of audience businesses
When we think of measures of influence, we see the outputs: number of followers, list members, traffic, sales. Basically what's immediately visible and what we're most concerned with. At this first …
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