This week was my dad's 70th birthday. I am now more than half his age. I wanted to do something really special for him. Something big and meaningful that would show him how much I appreciate him. …
Reverse content strategy
The ultimate needle we care about moving is impact: the amount of influence we can exert to alter others' trajectories in an intended direction. And so it is easy to poke fun at the assembly line …
Our decisions show us who we are
Before I cared about data or had much experience in marketing, I would be biased toward trying something new. I liked learning and always had the generalist's confidence that I could figure something …
How to SEO your content
This subject line/title made me wince a little so then I tried wrapping the term "SEO" in quotes to distance myself from it, like that would reduce the cognitive dissonance of writing this because …
The only link building you should be doing
The only link building you should be doing is internal. Internal link building (ILB) demonstrates an awareness of how content fits together across a site, across tasks for your users, the purchase …
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positioning gauntlet
I was going to use the subject line, "two kidney stones, one well organized website," because I'm back from my kidney stone vacation, that I shouldn't call a vacation because for I secretly worked, …