I've often given the advice that you shouldn't have multiple websites. The exception: when you should have separate websites When does this advice that you should always have one site, and …
2x search traffic with content organization
The case is for an interior design ecommerce site with three phases of work, with each seeing a significant corresponding lift. And it's almost all relevant to experts serving audiences with …
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The SEO fix
-or- how not to get massive traffic and what to do instead The idea that SEO is something you can "fix" is a bit of a myth. I describe the three types of SEO work and a brief exercise you can do …
Prioritizing internal redirects to fix
I spent about 20 hours trying to figure out how to properly load some crawl data into a graph database over the past two weeks. Once I hit bottom and gave up, I got the answer within 5 minutes of …
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Solving SEO crawl report issues
Automatic crawl report tools generally give a dump of data. The better ones will seek to prioritize critical issues over items worth further investigation but generally you end up with a dashboard of …
Multiple sites, subdomains, and other bad decisions
I'm designing a content audit with ongoing recommendations product. I'm looking for sites to help inform and direct what that looks like. Because this is a beta, I'm pricing it at $500/month. If …
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