I've been feeling bad for experts with low traffic on their content. The solopreneurs beaten down by tech monopolies and overfunded startups with quarterly inbound marketing budgets bigger than …
Your SEO regimen
In a previous email I shared the two basic phases to SEO: initial and ongoing work and in that email focused on initial phase. I've been working through why SEO doesn't work for experts and what we …
Social versus search for content visibility
In response to a recent email around objections to doing SEO like the high amount of uncertainty or not having the resources, Bob Lalasz of Science+Story shared another common objection he hears from …
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The two phases of SEO
SEO, as it's currently approached, doesn't work for experts. There are two phases to approaching SEO: initial and ongoing. Today we'll go over the initial phase. This is a one-off that typically …
“I don’t have the resources to do SEO”
There's a host of reasons most experts do not do SEO. We covered a first reason of uncertainty, but it's more than that. The know-how, the time, the team, the budget to hire an agency, whatever it …
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Dealing with uncertainty in search.
Things that work for one site are tanking traffic on another. There are no more "best practices." There is no list of things anyone can tell you to do for guaranteed or even predictable …
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