-or- how not to get massive traffic and what to do instead The idea that SEO is something you can "fix" is a bit of a myth. I describe the three types of SEO work and a brief exercise you can do …
Steps toward being more strategic with your content
When you go from writing content on instinct to planning content with a strategy, a bunch of questions will pop up to create resistance to the new approach. Inevitably you'll want to know: what …
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Comparing opportunities during keyword research
In keyword research with the synonymous intent method, we learned how to better measure the traffic potential for a given content opportunity. We looked at how posts can account for multiple keyword …
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One neat trick for better keyword research
Originally I was going to call this, "better keyword research with the synonymous intent method," but alas, I opted for the mystery headline. The two most common mistakes in keyword research I see …
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The common but often waste of time things a first phase of SEO includes
As a completely self-taught SEO, I have always had a deep feeling of imposter syndrome and inferiority to big SEO agency types. And imposter syndrome just comes with the territory of being an …
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Using keyword research to plan writing a guide
Understanding search intent Let’s just look at search from a purely psychographic standpoint. In this exercise, we’re only concerned about the what and why of people’s mindsets as buyers or …
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