In a previous email I shared the two basic phases to SEO: initial and ongoing work and in that email focused on initial phase. I've been working through why SEO doesn't work for experts and what we …
Current thinking on Twitter
This is a follow-up post comparing search versus social for traffic to a site. Repasting for context: In a recent email Bob Lalasz of Science+Story shared common objection to doing SEO he often …
Social versus search for content visibility
In response to a recent email around objections to doing SEO like the high amount of uncertainty or not having the resources, Bob Lalasz of Science+Story shared another common objection he hears from …
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The two phases of SEO
SEO, as it's currently approached, doesn't work for experts. There are two phases to approaching SEO: initial and ongoing. Today we'll go over the initial phase. This is a one-off that typically …
“I don’t have the resources to do SEO”
There's a host of reasons most experts do not do SEO. We covered a first reason of uncertainty, but it's more than that. The know-how, the time, the team, the budget to hire an agency, whatever it …
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How you segment and how you personalize
Some more thoughts on email segmentation for tags vs custom fields debate: Email marketing software is opinionated (or not) Most email marketing software is "opinionated" in the sense that …
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