I've been spending a lot of time thinking/learning about small network phenomena. Questions like, what characteristics of relationships better predict where outsized returns on relationships …
just an update
Well. It's 11:10pm and I'm digging through untitled drafts looking for the seed of something I can whip off to keep my somewhat daily email streak going. Right now I've been learning/writing about …
Unfunnel your funnels
Unfunnel your funnels, unsqueeze your squeeze pages A lot of audience-first businesses push a lot of their traffic to a squeeze page and then put their best content behind an email wall. If you …
Privacy and trust
The more we know about our audiences, the better we can serve them, right? Without knowing what they want or need, without having as as much data as possible, how can we effectively segment, …
How do you become indispensable to an audience?
If your building an audience around your thinking, how indispensable you become is ultimately a function of the value of your content. The worn path here is to start talking about how you need to …
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The perfect homepage
Determining an optimal layout for your website is not a small exercise. And the homepage as the centerpiece is no different. It has one job, but it's one of those jobs where the employer just keeps …