I’m launching a productized service for graph content audit + ongoing recommendations at $500/month per site. I’m looking for 5 sites to help guide the direction of features, …
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How do you value a page?
Let's say you have 3,000 articles from over the years. And you're ready to get serious about your site being a key business asset instead of a garage full of old stuff that's hard to find. A good …
Thinking through a better content audit process
The way site audits are typically done hasn't changed much in the past five years. New and better tools come out, but they still seek to analyze the same things: content and links as it relates to …
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Advocating for your best ideas
I've owed Philip Morgan a gratis content audit for experts for months now. I'm sure it's one of those things I think much more about than he does, and to be fair, I'm working out a process, but it …
Making internal linking easier
Yesterday I spent a couple minutes looking for an old post to reference. My headings weren't clear. Wordpress site search wasn't cutting it. A site: search in Google wasn't surfacing it. Couldn't …
Content quality [cheatsheet]
If you never read another article about SEO or advice on how to optimize your site for search, this is what I would want you to know. The way SEOs approach understanding SEO is based on: what …