Many "best practices" have come under threat as more and more "wins" do not hold across sites. They are situational, not reproducible. That lack of portability means there is no free lunch. Most …
Part 2: How influence is measured on the web
How did Google blow all other search engines out of the water almost overnight? PageRank. You've heard of it. It appears to be one of the most influential innovations in information retrieval and …
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Part 1: Why understanding “search” matters
This is part one of a series on demystifying Google for audience-first content experts Why understanding "search" mattersWhat PageRank actually isGoogle search engine (a brief history of …
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Actually, CDNs are probably bad for image SEO
In doing some work for a client, all their Jetpack stuff was configured for images to load via i2.wp.com or some variation (Jetpack seems to be a go-to for offshore Wordpress dev resources of which …
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Steps toward being more strategic with your content
When you go from writing content on instinct to planning content with a strategy, a bunch of questions will pop up to create resistance to the new approach. Inevitably you'll want to know: what …
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How much hygiene do you need?
I've resisted publishing about my struggles with becoming a regular flosser and will continue to resist talking about that type of hygiene for now. As discussed in a recent email, in the …