How you organize your content is a function of the goals you want to accomplish. But what should guide the process? It really comes down to the master you want to serve. I see a few camps (sales …
Powering your site search with Google search results
There are a lot of reasons to let Google power your site search results. For one, the whole thing is complicated. Even Wordpress' built in method for ordering results in a keyword phrase query by …
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Relating content options for WP sites
If you have a Wordpress site, what can you do? Well. Option 1 Use a no-code-required plugin with relationships functionality contextual related posts plugin One I found is called Contextual …
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The “right way” to organize your articles
Let's pretend there is a right answer to the question of, "what is the next best piece of content I can serve someone to best help them after they just read an article?" And let's assume it's within …
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Buffet style content organization
inCourage, mentioned in yesterday's email, just launched this past summer. We didn't start with a lot of content but what they do have is pretty varied in terms of content format. In wanting to …
Bias in content organization
What digital marketing activities are most effective for entrepreneur-author-speaker types? I've had a lot of trouble with this question with one exception: content organization, or simply the idea …