Boutique Digital Marketing Company in Philadelphia
Yesterday we reviewed a landmark study, When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts (Chen, Marmorstein, Tsiros, & Rao, 2012). …
Continue Reading about Base value neglect: implications for info product sales →
Yesterday we talked a little about using the exposure-response model to help think about when and how much discounting is bad: Maybe you can you sneak a discount or two in annually without an …
Continue Reading about The research on discounting vs bonuses →
There are a lot of opinions out there about discounting. You have the camp that believes you should never discount. A lot of these people have even "tested" discounting and found it doesn't work. And …
Continue Reading about Is discounting always a bad thing for info products? →
When selling online, info products share similarities with other types of products, but they're also deeply different. By nature they're personal, hand-crafted, have low barriers to entry, and …
A few years ago, you could have something important to say, serve your audience, and your info products would sell themselves. That's just not the case anymore: Now everyone has a list, funnels, …
Continue Reading about Why selling info products is getting harder →
Starting another mini series without having finished the last one. This is the first in a few emails on when you don't need to validate an info product. Anything that successfully reduces costs is …
