Boutique Digital Marketing Company in Philadelphia
I've always thought of discounting as something personal brands shouldn't do. Discounting is for life. Personal brands are for life. Changes to either are irreversible. It's a chemical …
Continue Reading about What JC Penny learned the hard way about discounts →
I recently watched Aziz Ansari's new special, "Right Now." It was... unsettling. This super eloquent and clear Rollingstone review by Maria Fontoura did a much better job than I ever could of …
Continue Reading about Personal brands are delicate when you’re incongruent →
A few days ago I wrote about a Google search patent. Short version of that post: the patent describes a method to "shuffle" your rankings between the time you make changes to a site and Google …
As a completely self-taught SEO, I have always had a deep feeling of imposter syndrome and inferiority to big SEO agency types. And imposter syndrome just comes with the territory of being an …
Continue Reading about The common but often waste of time things a first phase of SEO includes →
In most cases, your traffic is down across the board even as you have more content than ever. Even if your overall Google traffic is up, when you look at your "per-post traffic," you will find …
Continue Reading about Why your Google traffic has been going down for years →
A little click-baity of a headline, I know. But I felt like I had to offset the unclick-ability of the word patent. In 2010, Google published a patent called the "ranking document (uspto.gov …
Continue Reading about What people forget about this tricky Google patent →
