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How you go about segmentation will dictate and constrain how you are able to approach personalization. If you take some time to think about how you might want to personalize in the future, or what …
Continue Reading about Email segmentation: tags or custom fields? →
Things that work for one site are tanking traffic on another. There are no more "best practices." There is no list of things anyone can tell you to do for guaranteed or even predictable …
Continue Reading about Dealing with uncertainty in search. →
Many "best practices" have come under threat as more and more "wins" do not hold across sites. They are situational, not reproducible. That lack of portability means there is no free lunch. Most …
How did Google blow all other search engines out of the water almost overnight? PageRank. You've heard of it. It appears to be one of the most influential innovations in information retrieval and …
Continue Reading about Part 2: How influence is measured on the web →
I'm currently reading The Ultimate Sales Machine by Chet Holmes. A few times I've been enjoying a chapter or section and then get blindsided by something he says. Like this part where he talks …
In psych research, low self esteem was originally considered a bad thing. There were all sorts of concerted efforts in American society to raise the self-esteem of children. I Googled around for a fun …
