I've been feeling bad for experts with low traffic on their content. The solopreneurs beaten down by tech monopolies and overfunded startups with quarterly inbound marketing budgets bigger than …
You have no traffic because you’re losing
You are one of two types of people: a) people who used to get a lot of traffic never had to think about it, b) people with a lot of content getting far less traffic than they should be. For the …
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tis the season for info products
Trying a shorter-form daily email format and then shooting to do a longer form, more thought out, article weekly that I'll link to in emails but not publish to the list. Yesterday's email was a …
Scarcity burndown
The problem with opening and closing course launches with email campaigns is how the scarcity works. You have your "doors close" scarcity and keep it simple. It's high brow, and understandable …
More on search vs social for experts building audiences
We've looked at search versus social for experts from a few angles: paid ads based on your product's goals and for info products sales funnels, purchasing mindset of users on search and on social, …
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Accumulating advantages
I read a fun post about building moats in business, moats being a term Warren Buffet uses to describe business advantages that create distance between you and competitors. The trap businesses fall …