This is my current analysis of the most significant changes in the landscape affecting audience-first businesses.
The list is a work in progress and as I learn more through research and experience, I’ll update them here.
If you’re content is not performing the way you expected, I’m confident that the symptoms you’re experiencing are the result of at least one of these five issues.
They aren’t rocket science. You’ll agree with most of them. But your content strategy will need to be adjusted to account for them in proportion to the magnitude of their effects on your site.
For that reason, a deeper understanding of your situation will help inform what an optimal content strategy looks like for you.
If you’re able to identify what symptoms you’re experiencing, then you’ll know which content levers you need to focus on pulling first.
Without further ado: