Boutique Digital Marketing Company in Philadelphia
In most cases, your traffic is down across the board even as you have more content than ever. Even if your overall Google traffic is up, when you look at your "per-post traffic," you will find …
Continue Reading about Why your Google traffic has been going down for years →
A little click-baity of a headline, I know. But I felt like I had to offset the unclick-ability of the word patent. In 2010, Google published a patent called the "ranking document (uspto.gov …
Continue Reading about What people forget about this tricky Google patent →
Google released another "broad core" algorithm update publicly this week. Not sure why that would get 2k likes. Every time Google "improves" its core algorithm, thousands of small online …
Continue Reading about You may be affected by “broad core” Google updates →
When I explain how SEO works for Google, I'll keep it to under 30 seconds for clients. Since I've done this, I have not put one client or prospect to sleep during a meeting. Here's what I'll say: …
Continue Reading about What we can learn from how Google solved for users’ search intent →
Thoughts on how bloggers SEOing their posts came to be a thing and why it's so hard for them. A completely biased and incomplete history of keywords -or- "When keywords ruled" Until about …
Continue Reading about Why bloggers are bad at SEO (anthropological edition) →
I have been rambling about blog organization forever now. If you've been putting up with that, thank you. This post focusing on usability and the next focusing on search, I think, will really make it …
Continue Reading about Category Pages vs Curated Guides: A Case Study →
