We talked about the common types of segments but not the most consistently effective approaches you can start using today. The goal of segmentation is enabling personalization. The end goal of …
How much time do you have to convert a new subscriber into a customer?
spoiler: you have about 30 days Have you heard this? In sales the odds of converting an inbound lead drop 95% if you wait more than an hour to call them. A ton of research has been done on …
Continue Reading about How much time do you have to convert a new subscriber into a customer? →
The new subscriber
It’d be weird if you went to a cocktail party and then proceeded to have the exact same conversation with everyone, whether you had met them before or not. But that’s what you’re doing with …
Common ways to segment
The end goals of segmentation is personalization. The idea is that you can better communicate with and serve people based on treating them like, you know, people. Some common categories of …
When you should start segmenting your list
A costly mistake The number one mistake I see with clients growing their lists that can never be undone is having tens of thousands of subscribers they never segmented. In fact, with just a few …
Continue Reading about When you should start segmenting your list →