This is the first post in a short series on building a minimum viable funnel to validate an info product idea
One way to validate is by doing.
Keep it all as simple as possible.
Take a weekend (plus the time to run ads)
Build your minimum viable info product one day. Your MVP. Your MVIP.
Create your MVF (minimum viable funnel) the next day.
Your unique idea (an example)
You want to create a flagship course and really do it right. Your idea is to help Realtors handle the common objections that come up when clients are buying a home.
What makes it a little (unique-ish) is that you want to help them identify common personality attributes and then account for what buyers’ most care about when handling objections.
Why the idea should be unique for this approach
If we are not doing something unique, we do not need to validate this way. Instead, we would be doing competitive and market analysis to estimate opportunity and saturation.
Rough out your plan
You take an hour to jot down a rough table of contents. You determine you will need to create a three part 10 module 20 hour video course. At that point you may as well include transcripts and audio files. You think, it would be good to include a couple PDF cheat sheets for quick and dirty personality profiling, and a swipe file of conditional scripts to memorize for the most common objections.
You imagine getting 10 expert interviews as a bonus. Oh and neon flash cards created as an add-on. You stop yourself, “no that’s too far.”
Strip the idea down to its essence
You ask yourself a couple simple questions:
- What are you trying to help Realtors do?
- What’s the problem they have?
- What’s the outcome look like?
- What is the potential value of that outcome?
Go back to what sparked the original seed of the idea
Ideas often come from problem solving. You came up with the idea because you saw Realtors using canned scripts they were given in basic training to deal with all different types of people.
This is part of a short series of validating an info product funnel:
- Roughing out a plan for your unique idea
- Determine the value to your ideal prospect
- Brainstorm constraints for content format of a good enough version
- Choosing a channel and ad budget
- Facebook Ads vs Google Ads (Pros/cons)
- Running ad campaign projections
- Determining whether your MVIPF was viable