Client InformationWhat is your name?*Please tell us who the primary contact person isPlease give us the primary contact email address And finally their phone numberAny other persons who will be involved in this project?Let us know here. Common stakeholders include content managers, web developers, project managers. If not, skip this question. Traffic & MarketingProvide a brief overview of past and present digital marketing effortsPlease include anything you have tried in the past to generate traffic, these campaigns can leave footprints and it will help us know where to look in the audit phase. Call out any items still in progress, eg. link building campaigns, newsletters that get published to the site, etc Who is the target audience for your website?If multiple groups, please order by importance and let us know which groups you’d like to focus on for generating traffic from search engines.What do you want the user to get out of your website?Choose as many as you like! Help users easily find our location(s) / contact info Enable sales through access to product/service info Generate leads through the web Raise the overall profile of your industry Develop an audience and email subscriber base Elevate personal brands/talent assoc.d with your company Other Are you currently spending money on any online advertising? If so, where? Yes No What are you currently spending on ads on what channel(s)?Is there a deadline we should be aware of?What key actions do you want users to take the most?Choose as many as you like! Fill out contact form Sign up for mailing list Request a quote Request more information Buy a product/service Have a better understanding of the product/service Continually visit the site for updates to the blog/articles/news Are there any techincal or business processes that could be improved or automated by using the website?If so, tell us here. What social media marketing are you currently doing?Choose as many as you like! Twitter Facebook LinkedIn Youtube Tumblr Instagram Other Analytics & Key ResultsCan you share what goals or current metrics you care about?Examples might include MoM traffic increase as reported in Google Analytics, Google rankings as tracked in a rank tracker, or goals related to link building, campaigns/promotions, or outreach.What data do you currently have or track? Google Analytics Adobe Analytics Google Webmaster Tools Bing Webmaster Tools Visual analytics tools like Hotjar or Crazyegg Survey/research tools like Qualaroo or Hotjar Conversion optimization tools like VWO, Optimizely, or Google Optimize Other Why now?Did anything precipitate a change in priority of doing SEO? If so, what?What are the main challenges you see with your existing site?Name your competitors' websitesKeep in mind that competitors in Google don’t have to be “direct competitors” offline. Include any notes you’d like to share.Any competitor sites you like?Anything Else?Anything else you want to tell us about your site that we haven't covered yet? Δ