Our Track Record by Industry
In late 2013, Inbound Found was hired by a property management company to run local and abbreviated organic search campaigns for four motels, build two motel websites, and develop a paid search campaign for one hotel.
Hotel #1 saw a 39% increase in organic traffic between 2014 and 2015 (Google Analytics > Aquisitions > All Traffic > Channels > Organic Search data). 2013 data was not available.
Returns on $11,000 paid click spend were approx. $60,000 in bookings over the previous season.
Hotel #2 also saw a 32% increase in organic traffic between 2014 and 2015. 2013 data was not available (Client data, Google Analytics Aquisitions > All Traffic > Channels > Source/Medium data).
Hotel #3 saw a traffic surge for the first time. Previous brand names were all merged to one domain and authority increased as a result of local outreach efforts (SEMRush data only – no Google Analytics data available).
Hotel #4 saw traffic roughly double from 2013 to 2014, and traffic doubled again from 2014 to 2015 in part due to an update prioritizing exact match domain sites above local (low authority) domains (SEMRush data only – no Google Analytics data available, internal SERP change analysis).
Real Estate Agencies
Inbound Found’s first big client was a large franchise agency on the Jersey Shore from Ocean City down to Cape May. We managed their Wildwood vacation rentals website’s seasonal Adwords campaign and organic SEO from Q1 2013 to Q2 2015 and in Q1 and Q2 2015, we managed their Ocean City rentals Adwords campaign as well.
Agency Franchise Vacation Rentals Site
Upon recommendation, this agency moved to consolidate all of their vacation rental websites onto a single mega site.
Agency Franchise Startup Site
We also designed and built the homepage for that site and worked on their initial organic SEO in 2015. For this client in 2015, we generated 900 rental information requests, 1,100 booking requests, and 1,500 phone call clicks on mobile devices.
The estimated returns on $18,500 spend were approx. $230,000 for summer 2015.
Independent Agency Site
Jim’s first ever client (2011) was an independent shop down the Jersey shore. We helped move this agency to first position for market share of online rental leads in their geographic target area, moved targeted rankings up an average of 2.8 positions, and raised local search rankings from non-existent to first position for over 100 related search phrases. You can see a snapshot of how goal completions and conversion rates (vacation rental info requests) were tracked in Google Analytics:
We also work with the owner a small shore real estate sales company for blog setup, content plan, some content, local search, and paid search campaign setup, on and off. Although we’ve worked with them in a more limited capacity since 2013, you can see that the trend is generally upward.