All-in-one online real estate marketing systems are incredibly limiting, preventing the growth of your web presence. If you asked your current vendor for an example of a client who ranks well in Google with one of their template sites, or whether you can access the rich analytics data that all websites can track, or even whether you can you know what prospects typed into Google to find you, the answers are all very likely “no”.
Optimizing Potential for Search Engines
Template sites constrict your SEO potential. Many have issues with search engine visibility that cannot be fixed or improved unless they decide to improve their product across the board (many don’t even have blog functionality). Simply put, these sites don’t “deserve” to rank. You have the same website that hundreds of other agents have, and often it’s agents in your marketplace. Let’s say you’d like to add an interactive map of your area to your site, with neighborhood, crime, and market trends (a great tactic) to outrank bigger players and separate yourself from the local competition. Well with your current website, you can’t. So why would Google let you rank higher than your local competitors, let alone Zillow and Trulia?
Over 90% of real estate marketing companies offering pay-per-click services have literally no transparency. They do not share the rich data you should be receiving. So you don’t know:
- where your traffic is coming from,
- which keywords are being used,
- how much they cost,
- when or if the campaigns have been optimized,
- how keywords are performing,
- or what the conversion rates are.
So you could pay $100k for Google advertising but as soon as you stop paying, you lose your campaigns and data even though they are already set up and there would be no added cost to your vendor. So stop buying overpriced fish, learn how to fish, and keep the fishing rod.
Full Cycle Lead Tracking
With pay-per-click plus website templates, there’s a blind spot between where your lead came from and whether they end up earning you a commission. You could receive 1000 leads, and if 15 of them use you to buy or sell a house, you will never know what they typed into a search engine to find you, so you can never focus a budget on what’s truly working with your target market.
We want you to be successful. So instead of placing limits on your ability to track where your best leads came from, we give you reports twice a month with that data and help you connect the dots.
Renting a Contact Database System
There are plenty of cheap and even free customer relationship management (CRM) platforms out there. Why are you paying $100 to $750 a month? Because you need automated email integration? We can help you set that up, no problem. So stop burning cash and start building systems you can tweak and grow with.