Maybe counterintuitive, but experts can learn a lot from B2B SaaS traffic getting content strategy.
The following sites have done a great job of zooming out of their specific product to get a better understanding of the richness and depth of what their users are experiencing as they pursue a bigger purpose, and then pick through all the specific hard edged tangential needs of their users, zoom back in and make content that satisfies that intent.
* I’m not endorsing any of these companies/products, just their approaches to traffic getting content.
All have well performing guide type content that make for good reference material as you decide what pages you will tailor to be comprehensive treatments of topics for search intent of your target market.
Each has stepped out of their own perspective and into that of their target market, and that is at least correlated with strong traffic growth over a two year period.
Est.d Google traffic growth over two years
- intercom
- intercom.io (4.5k to 42k between 5/2013 and 5/2015)
- intercom.com (78k to 426k between 3/2017 and 3/2019)
- convertkit.com
- 3.9k to 41k 2/2017 to 2/2019
- 39k/month to 160k/month 11/2018 to 11/2020
- podia.com (8k/month to 37k/month)
- freshbooks.com (170k/month to 1.8m/month)
*All SEMRush global monthly Google traffic estimates.
Their highest performing content in order of est.d Google traffic
All of these URLs are in the top 25 most trafficked pages on each of the respective sites:
Intercom
Top of Funnel Guide type content
- What is Customer Support? 6 Key Aspects [+Why It’s Important]
- Customer Acquisition Cost (CAC): How to Calculate & Reduce It
- SaaS Sales Tips: 5 Insights from Great SaaS Sales Reps [2020]
- How to Build a Sales Team in 12 Steps [+Advice from Experts]
- What are Push Notifications? [And How to Use Them] | Intercom
- Ultimate Marketing Technology Stack for 2020 [20 Best Tools]
Podia
Top of Funnel Guide type content
- What Is an Ecourse, and Do They Actually Work for Making Money Online?
- 10 of the best virtual assistant services, reviewed
- How to Shoot Professional-Quality Video on Your iPhone
- How to Create and Sell a Highly Profitable Online Course in 2020 – Podia
- How to create an amazing membership website: The complete guide.
Bottom of Funnel Product Comparison type content
Aside – Podia is not a great option for SEO, so if you use it, keep your marketing content elsewhere and use Podia subdomain as your membership login only
Freshbooks
- Invoice Template | Create and Send Free Invoices Instantly
- Markup Calculator | FreshBooks
- Doing Business As (DBA): What Is It and Why Is It Needed? | FreshBooks Blog
- 9 Sites to Sell Your Artwork Online | FreshBooks Blog
- Profit and Loss Template – Free Download – FreshBooks
- U.S. Tax 101: What Is a W9 Form? | FreshBooks Blog
Excellent at middle of funnel knowledge base type content
- What Is A Balance Sheet? Definitions And Examples | Freshbooks
- What is a Straight Line Depreciation? How to Calculate, Examples, and Definition in Accounting
- What Is an Excise Tax? | FreshBooks Resource Hub
- What Is a Debit and Credit? Bookkeeping Basics Explained
- How to Calculate the Break-Even Point
- How To Prepare An Income Statement: A Simple 10-Step Business Guide
- Invoice Template | Create and Send Free Invoices Instantly
ConvertKit
- How to Vlog: Your Simple Guide to Start Vlogging in 2020 | Issue 14 | Video
- The best time to post on Instagram [2020]
- 6 creative ways to boost your business with Instagram polls
- The Creator’s guide to Instagram image sizes
- High-demand ecommerce product ideas to sell in 2020
- The 32 Best Affiliate Programs for Bloggers (in 2020)
- 10 Free Landing Page Creators to Grow Your Online Business
- The 8 Best Paid & Free Video Hosting Sites for Creators in 2020
- Goal Trackers: 14 Tools To Help You Reach Your Goals
- How To Publish A Postcast & Where You Should Host Yours
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