There’s a host of reasons most experts do not do SEO. We covered a first reason of uncertainty, but it’s more than that.
The know-how, the time, the team, the budget to hire an agency, whatever it is, doing SEO feels out of reach for you from a resources standpoint. It’s something:
- for big companies with big teams and big budgets
- for people who cut corners, game the system, like shortcuts
- for offshore resources, barely speaking English, to do in dark rooms
- top tier experts in your field don’t need to do
Given all that, why should you? You don’t have the resources to do it right anyway, so why consider it?
I went to a cutthroat all-boys school on the Main Line. Kids would study a ton for a big test, sometimes late into the night. Then we would all hang out in the hallways before class the next morning, uneasy.
Everyone would ask everyone else if they studied. The kids that studied the most would say, “not really.”
I don’t know if it was an intentional lie or if living a life dedicated to studying made the night before a big test feel like any other night, but they for sure studied. All. The. Time.
The point being, that if someone has a website with high visibility in search, then by definition, they have an SEO strategy. That might “ignore SEO” in their approach to writing intentionally, or have a simple punch list for content promotion, or keep their website polished, tidy, and free of issues by having paid 5x more than you for a website, but they have an SEO strategy.
You don’t have the best test scores by not studying.
You don’t have the best football team by not drilling.
You don’t have the best content by ignoring what content your audience wants.
And you don’t get the most traffic by ignoring SEO.