Every decision made is determined in some way by what the data says. Without sufficient information, we test and tinker with things and record the effects. Even the creative process begins with and is guided by data. The content we write is for specific audiences, segmented by personas, demographics, psychographics such as varying levels of product understanding and the related proximity to sale within the sales funnel, etc., all in the context of quantitative information gained by tracking user behavior over time under different conditions.
If you have $10,000 to spend for a paid search campaign for just one keyword phrase, would you use the plural or singular version of that phrase? e.g. “high-powered lawn mower” vs. high-powered lawn mowers.” Is there a difference? Is it significant? Does the difference vary by time of day, day of week, location, or source? If one version is converting more frequently, are they one-off conversions or assisted by multiple channels? Can we valuate the relative CPAs when there are all sorts of mediating and moderating variables?
Custom Google Analytics and User Experience Tracking Setup
We Track What Matters: Conversions, Goals, and Events
Benefits
- Understand how your market searches online and interacts with your site.
- Find opportunities to produce content to match what your audience is already looking for
- Get actionable takeaways on improving site usability
- Understand your true cost per acquisition
- Start tracking visitor frequency and where they’re coming from over time
- Inform site architecture to expand upon strengths and improve in weak areas
- Know exactly when you have a shift in traffic
What’s Included
- Psychographic Segmentation Across Sales Lifecycle
- Traffic Flow Funnels
- Custom Report Setup with Advanced Segments
- Alerts for Intelligence data
- Google Webmaster Tools Site Audit
- Reports You Can Understand
Website User Experience Audit
Benefits
- Understand when and how your audience converts or abandons your site
- See how far users scroll down on different pages
- Discover why people aren’t converting
- See how people interact based on different traffic sources
Just a Few Examples of Our Data Visualization Capabilities
See Clicks by Keyword Phrase, Source, or Device
“Hotspot” Tracking – See What’s Popular on Your Site Based on Clicks
Get a Drilldown of the Numbers on Each Link/Click Event
See How Far Users Scroll Down Various Pages
