Is there a target date that you'd like your website completed by? MM slash DD slash YYYY Brand BackgroundType your slogan, tagline or mission statement (or all three) hereIf you don’t have one, you can skip this question. Who is the target audience for your website?If predominantly decision makers seeking services you provide, please include the key job titles or roles these users have. Is there a unique story behind your business, business name or current logo?If so, tell us about it here. If you could group your customers into 3 types, what would they be?What does your ideal customer look like?Website Related QuestionsWhat do you like about your current site? What do you dislike about it? Name three sites you love the look of: Any competitor sites you like? Why do people visit your website now?Competitive & Market ContextsWhat problem(s) does your company solve?Who are your competitors?Why do/should people choose your company over competitors?Branding Associations & BenefitsWhat brands do you admire in your field? Why?What brands do you admire that are NOT in your field? Why?When people think about your company or product, what are the feelings and associations you want them to have?What are the functional benefits that you deliver to your customers?What are the emotional benefits that you deliver to your customers?Please jot down any adjectives that describe what you hope to convey with your brandWhat values should your brand/logo communicate visually?What colors do you associate with your brand?Any colors that you don't want associated with your brand?Name them here. 1 (Masculine) to 10 (Feminine)1 (Luxury) to 10 (Economical)1 (Modern) to 10 (Classic)1 (Young) to 10 (Mature)1 (Playful) to 10 (Serious)1 (Loud) to 10 (Quiet)1 (Simple) to 10 (Complex)1 (Subtle) to 10 (Obvious)That's It!Anything else you want to tell us about your brand or site that we haven't covered yet?Tell us here. Δ