the content plan that turns your content heavy website into a marketing growth engine
best support your users
demonstrate authority
increase your traffic
improve conversions
It’s time for a data-driven website
content plan when you need to:
ensure a website redesign that preserves traffic
amplify the impact of what you already have
prioritize website marketing opportunities
reduce confusion for users around where things are
get a better view of the user journey & conversion paths
see improvement across performance KPIs
show stakeholders returns on content
identify & showcase the content that matters most
Most content-heavy websites are like warehouses
As you focus on creating content over years, your site ends up as storage.
But visitors want a “showroom” experience
They want to see relevant solutions, make progress & know what is possible.
It’s hard to go from unruly content to authoritative showroom website.
Lots of content is overwhelming.
Our brains can think about a finite number of things at any given moment, but deciding what to do with any given page on your site requires considering it in the context of all the other pages.
Simple formulas won’t cut it.
Your goals, situation, and mix of available data are unique. And your most valuable data is surfaced through relationships between ideas and pages, users and content, traffic and conversions so spreadsheets are out.
It requires multiple disciplines.
The inputs of traffic, engagement, and conversion metrics when analyzing lots of text mean considering UX, SEO, content strategy, info architecture, analytics and NLP, as well as design/dev.
We take your site from lots of unruly content to authoritative showroom website in three steps
1
the audit
- Access new networks
2
the wireframes
- Ask & analyze behavior
3
the playbook
- Let data have a role
1
the audit
We work together to identify key outcomes and the corresponding features and conditions to inform the action we should take for each page of your site.
Then we conduct a by-hand but nlp and graph-assisted analysis of your website’s pages, structure, content, topics, page types, links, analytics & conversion paths.
The result is a sheet with precise recommendations on what to do with every page of your site: keep, update, merge, redirect, delete.
2
the wireframes
We work together to identify key outcomes and the corresponding features and conditions to inform the action we should take for each page of your site.
Then we conduct a by-hand but nlp and graph-assisted analysis of your website’s pages, structure, content, topics, page types, links, analytics & conversion paths.
The result is a sheet with precise recommendations on what to do with every page of your site: keep, update, merge, redirect, delete.
3
the playbook
We work together to identify key outcomes and the corresponding features and conditions to inform the action we should take for each page of your site.
Then we conduct a by-hand but nlp and graph-assisted analysis of your website’s pages, structure, content, topics, page types, links, analytics & conversion paths.
The result is a sheet with precise recommendations on what to do with every page of your site: keep, update, merge, redirect, delete.