I’m designing a service based on a content audit with ongoing recommendations. I’m looking for sites to help inform and direct what that looks like.
This is the culmination of what I’ve been working on for the past year. And because this is a beta, I’m pricing it at $500/month. If interested, hit reply and let’s chat.
I talk about experts with 3,000 articles all the time. And while their dedication is admirable (and I’d love to have them as clients), you don’t want to be like them.
I think about experts following this well-worn path a lot, the authors with lots of books, bloggers publishing content without fail near daily for a decade, contributions to their field, the resulting deep subject matter knowledge, etc..
And now these people are practically endangered. The model of “just create content” has not been viable for years.
You can go 10 years without once picking your head up, stepping back and looking around, be the actual best at a thing, and still struggle to make a living.
Even just a year ago, that would wind me up. I’d think, “big bad tech is destroying everything.”
But now, I think meh. These folks are, at best, coasting – living in their own worlds trapped by limiting beliefs. Reality is context.
If you aren’t taking a pulse and adjusting, when you’re not focused on how to get idea exposure, ultimately help those you seek to serve, figure out how to make a better living doing that, I’m not sure you can avoid obscurity.
The audit: a first step to developing a content strategy
Taking inventory is something we’re all familiar with conceptually.
By auditing your existing content, analyzing available data to understand the context, you put yourself in a position for access to insights.
A shop owner will not make an order without an up-to-date inventory. Yet you do this all the time when you push another post without consideration of what’s missing.
Ultimately, it’s the beginning of a process of taking where you are, what you have, and converting the findings into insights, then insights into confidence and clarity in a direction that will take you where you want to go.
Once you start going through these excercises (which you can do yourself), insights will present themselves in the form of gaps.
Gaps between journeys and associated content, between bottom of funnel content and congruent offers.
Between low traffic from silo’d content.
Between the Google rankings you could be pulling.
At the end, we can start piecing together what a content strategy and executing on insights looks like.
If going through this on your own, if questions, hit reply on any email.