What's the path of least resistance for getting your existing body of content to work for you? I've been working on this question for a few months now. It's a tough one but I think I have it. It's …
20 insights for your audience-first business (part 2)
This is part 2 of a quick exercise I did. As I mentioned on the first part, I'm publishing it for posterity because I wasn’t particularly happy with the results and hope to come back, do the exercise …
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20 insights for your audience-first business (part 1)
I just finished David Baker's book, The Business of Expertise... I wish I had read it 5 years ago. In it he discusses an exercise to do a gut check on whether or not you're an expert in some thing …
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What makes users deeply loyal?
One of the things I love the most about the idea of working with personal brands is that they're... people. We follow, get inspired by, and learn from people, not companies. People have …
Ethics in info product marketing
This one's a bit long - so if you only have 90 seconds, skip to the heading, "the web makes dehumanizing people easy!" I've been obsessed with internet marketing info products for almost a decade …
Are you a content hoarder?
The more I write about the blog problem, how organizing a blog is hard, the effects of not organizing it, related common issues that can arise, the more I'm reminded of hoarding behavior. When you …