Habits aren't everything. The ability to cultivate, refine and revise them is, though. The fifth lever is a good content amplification habit. I think about this in my own work and it feels like …
The Five Content Challenges
This is my current analysis of the most significant changes in the landscape affecting audience-first businesses. The list is a work in progress and as I learn more through research and …
The 4th content lever
The fourth lever is extendability. I'm cheating on this one a bit. It's the ability for content to be repurposed or re-used for benefit or it can be how far that content goes on it's own merits …
The third lever
The third lever is rapid feedback. Have you ever been pulled into a Facebook Ad funnel because it did such a nice job of describing a problem you had? I have. Of course there is a ton of …
Watch content organization double organic traffic, twice
Today I was doing some research for the third content lever and got sidetracked by something pretty neat I wanted to share. 5min Screenshare video [Youtube] Still working on the third content …
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The affinity loop
The second content lever is affinity. I'm still working on this one and it could more aptly be called loyalty, but to me that's a bit of a dirty word. I think of all the loyalty programs intended …