In jiujitsu, as you move up the belts the things you focus on change but they also don't, or so I'm told. I'm just a month in and wear a newly bright white gi (pronounced gē with a hard "g") and …
What content format(s) should I use?
Interrupting the blog post series on optimizing your blog for users and search engines alike for a quick post on content formats. Make it about the user Let's think again about the users under …
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Category Pages vs Curated Guides: A Case Study
I have been rambling about blog organization forever now. If you've been putting up with that, thank you. This post focusing on usability and the next focusing on search, I think, will really make it …
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From automated archives to curated hubs
In the blog problem, I wrote: The default organization is posts being archived by date. This leaves more posts siloed with each passing day in your growing library of content. When this …
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Painless-as-possible content audit
A traditional content audit requires inventorying every piece of content on your site. With two minutes spent on each posts at 1000 posts, you'd be looking at a week of non-stop work, just to get to …
The Curse of Content
Are you familiar with the curse of knowledge concept? I (maybe wrongly) assume you are. [It] occurs when an individual, communicating with other individuals, unknowingly assumes that the …