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As you might know, KPIs are metrics that help determine how well we're doing in accomplishing business objectives. Good KPIs predict the future and tell the story of where we are versus where we want …
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I've been slipping a little bit on the daily writing. The problem (I think) is my instinct is to try to look good. This gets exacerbated when when I get or lose some momentum. Needed to call myself …
Updated: May 28, 2019 I can think of a few and they fall into these categories of anything: that locks you into an ongoing agreement arbitrarilywhen you couldn't really afford itthat afterward …
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There's a tension between doing effective (but tactical) things with your content and playing the long game of developing you E-A-T (expertise, authority, trust). Mark Schaeffer wrote that over …
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Understanding search intent Let’s just look at search from a purely psychographic standpoint. In this exercise, we’re only concerned about the what and why of people’s mindsets as buyers or …
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Thoughts on how bloggers SEOing their posts came to be a thing and why it's so hard for them. A completely biased and incomplete history of keywords -or- "When keywords ruled" Until about …
Continue Reading about Why bloggers are bad at SEO (anthropological edition) →
