Boutique Digital Marketing Company in Philadelphia
This is part of a maybe someday series on info product validation inspired by this post by PM. First, know whether you've already decided Last night we were watching season 2 of Fleabag on …
Continue Reading about More thoughts on validating digital products →
We spend a fair amount of time on user and market research in order to optimize decisions around marketing experiments (more commonly referred to as campaigns). Optimizing for product validation and …
Continue Reading about Thoughts on validating a digital product idea →
Growth KPIs are fine. But choosing growth as the goal will come at a cost to long term stability and profit. I think of Pinky from Pinky and the Brain, making big moves to take over the world that …
If we onboard a client and cannot significantly improve metrics they care about we'll lose that client. If not everyone at the client is sold on the work we're doing then it has to be even more clear …
Typically we cater to KPIs around reducing costs and increasing leads or sales. We set these with our clients at various points in the funnel and sometimes they care about other things we cannot …
For our tiny agency, data is our best friend and worst enemy. We’re mostly referral driven so in a sales process, I might not know a client's industry well enough to rely on instincts. The right …
