What is your name?* What is your company name? What is your title at the company? Is there a unique story behind your business, business name or current logo?If so, tell us about it here. If you could group your customers into 3 types, what would they be?What does your ideal customer look like?Who are your competitors?What problem does your company solve?Why do/should people choose your company over competitors?Why do people visit your website now?What brands do you admire in your field? Why?What brands do you admire that are not in your field? Why?When people think about your company or product, what are the feelings and associations you want them to have?What are the functional benefits that you deliver to your customers?What are the emotional benefits that you deliver to your customers?Please jot down any adjectives that describe what you hope to convey with your brandWhat colors do you associate with your brand?Any colors that you don't want associated with your brand?Name them here. What values should your brand and logo communicate?1 (Masculine) to 10 (Feminine)123456789101 (Young) to 10 (Mature) 123456789101 (Luxury) to 10 (Economical) 123456789101 (Modern) to 10 (Classic) 123456789101 (Playful) to 10 (Serious) 123456789101 (Loud) to 10 (Quiet) 123456789101 (Simple) to 10 (Complex) 123456789101 (Subtle) to 10 (Obvious) 12345678910Is there anything we missed?Tell us here. Δ