Trying a shorter-form daily email format and then shooting to do a longer form, more thought out, article weekly that I’ll link to in emails but not publish to the list.
Yesterday’s email was a throwback to April when I started daily publishing (using daily loosely here but that’s been the goal).
I was writing about info products and sales funnels and thought that’s what I wanted to be doing: helping out with big info product launches to hundreds of thousands of subscribers making millions with the click of a button and a weekend of Netflix while watching the sales roll in.
And I still do. But it’s hard to imagine bringing a lot of value to a launch. The work should already be done by the time it’s launch ready.
That said, I still love info products.
I would LOVE to have bought this Sales Gorilla thing for $950 two weeks ago. And Brennan Dunn had a bundle deal happening until noon today on a course called Mastering Convertkit for like $450.
And I wasn’t going to dare ask Ann if I could get it because I just bought Jonathan Stark’s The Pricing Seminar.
Anyway, a friend in paid search wrote an article about fluctuation of ROAs around the holidays, it’s worth a read or at least a glance at graphs. Basically it shows inflection points where the return on ad spend jumps and dives on certain dates (specific to each client to an extent I imagine).
If you have an info product in the works, Black Friday/Cyber Monday, early December, and leading up to New Years are key times to be planning for right now.